Google’s old FAQ/Q&A feature is discontinued. Publish answers on your website and keep your Business Profile’s hours, services and attributes accurate.
What to do next
How to use the FAQ feature in Google Business Profiles today
The advice on how to use the FAQ feature in Google Business Profiles has changed: the old Questions & Answers feature has been discontinued. If you cannot find “Ask a question,” you are not missing a setting. Put your helpful answers on your website, then keep the relevant hours, services and attributes accurate in your profile.
First, stop looking for a missing switch
Older guides tell you to open your listing, ask common questions yourself and answer them as the owner. That describes the former Q&A feature. Google’s help community now confirms it is discontinued, and Google’s developer documentation separately confirms the Q&A API was discontinued on November 3, 2025. Buying a management tool will not bring that feature back.
Start with the questions customers actually ask
Ask whoever handles calls or bookings which questions come up repeatedly. Can people park nearby? Do they need an appointment? Is the entrance wheelchair accessible? Write the answer you would give someone on the phone: direct, specific and useful. Skip the sales pitch.
Give each answer a sensible home
Publish a short FAQ on the relevant location or service page of your website. For example: “Do I need an appointment? Walk-ins are welcome for repairs; installations need a booking.” Make sure the answer is true for that location rather than copying the same policy across every branch.
Update the profile fields that still exist
Use the available hours, services, attributes and booking or website links for the facts they are meant to describe. A website FAQ is useful, but customers should not have to leave Google to discover that your opening hours are wrong. Do not cram a whole FAQ into the business name or description.
Keep one person responsible for changes
If your policy changes, update the website answer and the relevant profile information together. A simple shared checklist is enough for one location. Across many locations, Synup, Yext or Uberall can help maintain supported listing fields; check the exact fields and publishers in your plan. They are not replacements for the retired Q&A feature.
Check the current Google references
For the API retirement, see developers.google.com/my-business/content/sunset-dates. For the customer-facing feature, see Google Business Profile Community thread 448348727, “Questions & Answers section not showing on my Google Business Profile,” at support.google.com/business/thread/448348727.
Useful tools to explore
These products are relevant to the workflow. Verify current capabilities, pricing, coverage, and contract terms with each vendor.
Read the independent software comparisonBefore you decide
- Replace old “Ask a question” instructions in your internal process.
- Answer real customer questions on the correct website page.
- Keep profile hours, services and attributes consistent with those answers.
- Review answers when policies change, not just once a year.
Checked October 15, 2026. The customer-facing retirement is documented in Google’s help community; the API retirement is documented separately by Google for Developers. Neither website FAQs nor management software guarantees that Google will display your preferred answer.
Notes from the operating side
Think about the customer who needs an answer before travelling to you. A clear parking or booking answer on your location page is more useful than spending an afternoon trying to enable a feature Google has retired.
Editorial note
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