Review methodology

1. Define the use case

We begin with the buyer, operating environment, and problem a category is expected to solve. A platform suited to a global enterprise should not automatically outrank a simpler product that better fits a small team.

2. Verify current capabilities

We review current first-party documentation, product materials, public pricing where available, support information, and relevant independent evidence. Pricing and capabilities are labelled by retrieval date because they can change.

3. Compare on consistent dimensions

Products in the same article are assessed against the same core dimensions. We call out important differences in publisher relationships, permissions, data control, integrations, workflows, reporting, and exit conditions.

4. Separate fact from judgement

Feature availability is a factual question. Whether a workflow is suitable for a particular buyer is an editorial judgement. We write so readers can tell the difference.

5. Explain limitations

When we have not independently tested a feature, cannot verify a price, or lack enough evidence for a conclusion, we say so. Absence of evidence is not converted into either praise or criticism.

6. Review and update

Comparison articles are reviewed when material changes are identified. Updated dates reflect substantive review, not automated date changes.