Approval should follow field risk: brand or legal owners approve identity and naming; operations approves hours and status; local managers confirm temporary exceptions; and a central listings owner controls publication. Define a RACI by field instead of routing every change through one generic approver.
What to do next
Classify risk
High-risk fields include name, address, primary category, closure status, canonical URLs, and ownership. Routine special hours may use a lighter workflow.
Build the field RACI
Name who requests, verifies, approves, publishes, and audits each field. Include backups and an emergency path.
Measure the workflow
Track approval time, rejection reasons, stale requests, emergency overrides, and downstream publication failures.
Useful tools to explore
These products are relevant to the workflow. Verify current capabilities, pricing, coverage, and contract terms with each vendor.
Before you decide
- A field-level RACI exists
- Emergency approvers are named
- Publication and approval are separate events
A slow approval model can be as harmful as weak control when urgent customer information remains stale.
Notes from the operating side
Approval rights should be narrow enough to protect the brand and fast enough to reflect real operations.
Governance note
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