Audit Google Business Profile, Apple Business Connect, Bing Places, major navigation apps, and the industry directories customers actually use before chasing a large citation count. Check ownership, name, address, phone, hours, categories, website links, and duplicates against one approved location record.
What to do next
Start with customer impact
Prioritize profiles that drive calls, directions, bookings, and walk-ins. A wrong map pin or closed-day schedule matters more than a minor description mismatch on a low-traffic directory.
Use one source of truth
Create an approved record for every location, including regular and holiday hours, categories, URLs, service areas, and ownership contacts. Compare every public profile with that record.
Track every exception
Record the publisher, field, live value, requested correction, owner, submission date, and verified result. Do not mark an issue fixed until the public profile reflects the change.
Useful tools to explore
These products are relevant to the workflow. Verify current capabilities, pricing, coverage, and contract terms with each vendor.
Before you decide
- Confirm profile ownership
- Test phone, website, and direction links
- Separate real locations from duplicates
A high directory-coverage score does not prove that the listings customers rely on are correct.
Notes from the operating side
A representative sample is useful for finding patterns, but customer-facing errors should still be corrected at every affected location.
Operator lens
Keep screenshots or URLs for every material error so clients can distinguish completed work from publisher delays.
Agency lens
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