Search each location by business name, address, phone number, and old brand names, then compare suspected duplicates with the legitimate profile. Request a merge, removal, or suppression only after confirming that the extra profile is not a real department, practitioner, service-area business, or relocated location.
What to do next
Build an identity set
List current and previous names, phone numbers, addresses, suite formats, and URLs. Search each combination on major maps and directories.
Classify before acting
Label each result as the primary profile, a valid separate entity, a former location, or a true duplicate. Preserve evidence showing why the profiles represent the same business.
Verify the outcome
Follow the publisher's official process, record the case ID, and revisit the result. Merges can transfer reviews or data unexpectedly, so check the surviving profile carefully.
Useful tools to explore
These products are relevant to the workflow. Verify current capabilities, pricing, coverage, and contract terms with each vendor.
Before you decide
- Check department eligibility
- Preserve review history where possible
- Record publisher case IDs
Removing the wrong profile can erase visibility, reviews, or access for a legitimate location.
Notes from the operating side
Duplicate work is an identity-resolution task, not a bulk-delete task. Classification is the highest-risk step.
Editorial note
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