Fix errors that can make a customer arrive at the wrong place, call the wrong number, visit when closed, or use an invalid booking link first. Then address ownership, duplicates, categories, and broader consistency. Prioritize by customer harm, reach, and recurrence—not alphabetical field order.
What to do next
Score customer harm
Wrong addresses, map pins, phones, hours, and closure status usually deserve the highest severity because they can stop a visit or transaction.
Add visibility and scale
Raise priority when the error appears on a high-traffic publisher, affects many locations, or is being redistributed from a bad upstream source.
Fix the source, then the symptom
Correct the internal record or integration that caused the issue before resubmitting changes, otherwise the wrong value may return.
Useful tools to explore
These products are relevant to the workflow. Verify current capabilities, pricing, coverage, and contract terms with each vendor.
Before you decide
- Define severity levels
- Identify the upstream source
- Verify the live correction
Cosmetic consistency work should not delay corrections that affect real customer journeys.
Notes from the operating side
A single wrong open/closed status can be more damaging than dozens of low-impact citation variations.
Customer-experience lens
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